Where should I focus right now?
Today's briefing
Loading...
Loading...
Inbound leads (7d)
From /contact landing page
Loading...
Recent Replies (48h)
4-hour response SLA
Loading...
Pipeline
Loading...
Stats
Loading...
Recent Activity
Loading...
Cost Monitor
Estimated MTD
Loading...
Deliverability
Send volume + reply rate
Loading...
Insights Engagement
Top readers (30d)
Loading...
Approval Queue
Review, edit, approve messages
Loading...
Send Queue
Copy → Open Profile → Paste → Mark Sent
Loading...
Follow-ups Due
Loading...
Full Pipeline
Loading...
Conversations
Loading...
NDA Management
Track signing requests and completed agreements
Loading...
Buyer Q&A Inbox
Questions submitted by buyers from the data room. 4-business-hour response SLA.
Loading...
Partner Review Queue
Generated docs awaiting partner sign-off before they go to a buyer or seller.
Loading...
Data Rooms
Document management and executive overviews
Loading...
Campaigns
Loading...
Buyer Pipeline
PE firms, family offices, and strategics actively acquiring
Loading...
Buyer Outreach
Referral-relationship pitches to deal team members at acquirer firms
Loading stats...
Loading...
Buyer Conversations
Reply threads from buy-side outreach with Claude-drafted suggested responses
Loading...
Loading...
Referral Agreements
Legal relationships with buyers, fee structures, exclusivity
Loading...
Acquisition Signals
Detected buy-side activity from LinkedIn, portfolio pages, and press releases
Loading...
Market Intelligence
Every observed deal, every active acquirer, every pattern. Refreshed nightly at 2 AM.
Top Acquirers
Loading...
Settings & Operations
Daily controls at the top, configuration below the fold
LinkedIn Send Queue (Both Sides)
Unified send queue across supply and demand. The Chrome extension polls this with strict priority: hot demand > hot supply > normal demand > normal supply.
Loading...
Buyer Enrichment Status
Deep buyer intel: LinkedIn profiles & posts, SEC fund deployment stage, Pipedrive history. Mid-deployment buyers are at peak buying activity.
Loading...
Outreach Auto-Send (Buy Side)
Configure whether the platform actually sends buyer outreach emails via Microsoft 365.
Loading...
Pipeline Health & Eligibility
▸
Pipeline Health & Eligibility
Diagnostic view of the supply-side enrichment pipeline. Spot stuck companies and force re-research.
Loading...
Status Distribution
Loading...
Recovery Actions
If companies have generic messages or no scoring, the AI research stage didn't run.
Run Active Pipelines: Triggers Apollo sync + Clay enrichment + AI research + auto-message generation for all active campaigns.
Re-research stuck: Finds companies that have outreach messages but no research_summary (the source of generic messaging) and re-runs research + regenerates messages.
Re-research stuck: Finds companies that have outreach messages but no research_summary (the source of generic messaging) and re-runs research + regenerates messages.
Eligibility & Watchlist
Quality gate for messages: only draft outreach when we have actionable data, otherwise watch for signals.
Rules:
Rich research (≥150 chars + ≥1 hook) →
queued.
Hot signal (score ≥ 7, e.g. "looking to sell") → queued + 🔥 HOT, even without research.
Thin research + signal ≥ 3 → queued.
Thin research alone → watching.
Fit score < 4 → declined.
Apply Eligibility: moves thin-data companies to
Purge Unenriched Messages: walks the approval queue and deletes every draft message whose company isn't fully enriched. Safer to run repeatedly. Use when you want to clean the queue without changing company statuses.
watching, marks hot signals, and deletes their pending messages so they can regenerate cleanly.Purge Unenriched Messages: walks the approval queue and deletes every draft message whose company isn't fully enriched. Safer to run repeatedly. Use when you want to clean the queue without changing company statuses.
Buyer Activity Scoring (Demand Side)
Recompute activity_score for all buyers based on observable signals (fund recency, last acquisition, deal count, signal recency).
Scoring inputs (additive, capped at 10):
Fund vintage in last 3yr → +3 · 3-7yr → +1.5
Last acquisition in last 6mo → +3 · in last year → +1.5
Deal count TTM 3+ → +2 · 1-2 → +1
Signal in last 30d → +2 · in last 90d → +1
3+ signals in last 90d → +1 bonus
Fund vintage in last 3yr → +3 · 3-7yr → +1.5
Last acquisition in last 6mo → +3 · in last year → +1.5
Deal count TTM 3+ → +2 · 1-2 → +1
Signal in last 30d → +2 · in last 90d → +1
3+ signals in last 90d → +1 bonus
Activity score feeds buyer.priority_score (generated as fit*0.4 + engagement*0.3 + activity*0.3). Recompute moves active buyers up the priority queue.
Data Engine
▸
Data Engine
Pull, enrich, and classify buy-side data. Start, pause, stop, and monitor jobs.
LIVE
Live Pull
Pull a small batch from Apollo and enrich in real time. Preview only - click Save to commit to pipeline.
Loading stats...
Start a Job
Each job runs in the background. Pause or stop at any time.
Loading job types...
Recent Jobs
Auto-refreshes every 5s while a job is running
Loading jobs...
Strategy Configuration
▸
Strategy Configuration
Loading...
Integrations
▸
Integrations
Loading...
System Configuration
▸
System Configuration
Loading...
Team & Access
▸
Team & Access
User Management
Loading...
Brand Guide
▸
Brand Guide
Read-only reference. Brand specs live in
src/lib/brand.js; all renderers (PowerPoint, Word, future PDF) and AI generation prompts pull from there. Edit the source file when the brand evolves so this page and every generated document update together.
Loading...
Style Library
▸
Style Library
Upload past examples of each generated document type. When the platform generates a new document, the AI reads the most recent active references in that category and uses them as a guide for structure, tone, level of detail, and how to handle missing data. Facts always come from the actual deal data, never from these references. Two solid examples per category is enough to start; quality of the curation drives quality of the output.
Loading...
Launch-Readiness Checklist
▸
Launch-Readiness Checklist
Loading...
Quarterly Lower-Middle-Market Brief
▸
Quarterly Lower-Middle-Market Brief
Aggregates from
comp_transactions + buyer_signals + market_patterns. Sanitized: no Fairway-internal data, no confidential target names. Acquirer leaderboard, segment velocity, multiple drift, structure mix, dry powder signal, methodology page. Generates in 30-60 seconds.
Will open in a new tab when ready.
Comparable Transactions Database
▸
Comparable Transactions Database
Every multiple cited in a generated document traces to this database. Three feeders: closed Fairway deals (anonymized + auto-imported), SEC EDGAR 8-K search (queries the M&A filings firehose), and operator paste (any press release, deal announcement, or text excerpt; AI extracts the structured fields). Validate to mark a comp confirmed; soft-delete to remove from active queries while preserving the audit trail.
Loading stats...
Loading comps...